About Us
Hi, I'm Eoin, the founder of Fabrena from Castletroy, Limerick.
I've battled skin conditions my entire life. From eczema as a baby, to head-to-toe psoriasis by my teens, to my cheeks flaring bright red at the worst possible moments.
I know what it's like to look in the mirror each morning worse than yesterday.
To find a photo from a month ago and feel jealous of "the old me" even though I felt awful at that time too.
I tried everything.
3 Dermatologists. Creams. Steroids that cleared my skin then brought it back 10x worse.
I tried to fix my skin through diets such as keto, carnivore and vegan which led to an eating disorder from fear of making my skin worse.
I felt abandoned by an industry that seemed more interested in keeping me dependent than actually helping me.
I wanted to take things into my own hands.
I became obsessed.
I read papers, studies, research. I tested everything I could find on my own skin.
I started slowly discovering what worked for my skin and what was making it worse.
I found triggers I never suspected.
- Foods I was allergic to.
- Materials that were weakening my skin barrier.
- Skincare ingredients that were triggering flares.
I noticed current brands on the market are selling to "dry" or "sensitive" skin.
Nobody seemed to care about those with skin conditions that made every day living hell.
People who need specific, tailor-made products.
That's when Fabrena was born.
I set out with just one goal:
- Become the brand 16 year old me wished existed when he needed it most.
A brand that knows what the burning feels like.
The embarrassment of people staring.
The cancelled plans, sleepless nights and fear of checking the mirror praying it hasn't got worse.
A brand that doesn't group you into "red itchy skin" but creates products with specific conditions in mind.
Each ingredient and material is picked carefully over months of testing on my own skin paired with evidence and research.
All of our products come with a money-back guarantee to end the running around in circles.
I'm not a billion euro brand looking to keep investors happy.
I'm someone who's life was sabotaged by their skin, with a mission to stop that happening to as many others as possible.